Available now · Osogbo, Nigeria

Your Shopify store has traffic. It should have more revenue.

I audit the entire funnel, redesign the experience, and turn traffic your brand already has into revenue it isn't capturing yet.

Job Success
100%
Total Earnings
$20K+
Jobs Completed
80
Hours Worked
441

How I help

Three ways to work together, depending on where your store is today.

01

Store Audits & Diagnostics

A full audit of your funnel, traffic behavior, and technical performance — pinpointing exactly where customers drop off and why, delivered as a prioritized roadmap.

02

Strategic CRO Sprints

A focused 90-day engagement to redesign the highest-impact parts of your store — homepage, product pages, checkout — and implement the fixes directly in Shopify.

03

Ongoing CRO Partnership

For stores with a strong foundation: continuous A/B testing, mobile refinement, and average order value improvements that compound over time.

Recent work

A few of the DTC brands I've run CRO partnerships with.

Afrocenchix

60-Day CRO Sprint

Audited the full purchase funnel for the haircare brand, restructured the product page for clarity, and layered trust signals through checkout. Add-to-cart rate rose 23%, driving $47K in incremental revenue within the sprint.

+23% ATC Rate$47K Revenue
Mystique Adela

Pre-Launch CRO

Built the homepage and product pages around conversion psychology before launch, rather than retrofitting after. Went live at a 4.8% conversion rate — more than double the 2.1% industry average.

4.8% Conversionvs 2.1% Industry Avg
Heron Cycling

90-Day Partnership

A full 90-day partnership: funnel audit, homepage and checkout redesign, and trust signal layering executed in priority order. Revenue grew 42% and cart abandonment dropped 26% over the engagement.

+42% Revenue-26% Abandonment

Results, not design awards

I audit for friction, not aesthetics, and measure everything in dollars. Here's the typical range across client partnerships.

42%
Average revenue increase
across client partnerships
40–60%
Conversion rate improvement
typical range within 90 days
25–35%
Cart abandonment reduction
through recovery + friction fixes
$26K–$300K+
Incremental revenue
depending on traffic volume

How a partnership works

Diagnosis first, then systematic redesign, then continuous optimization. No handoff. Full ownership.

  1. 01Week 1–2

    Discovery Sprint

    Full audit of the customer journey, traffic behavior, competitive landscape, and technical performance. Identify exactly where people drop off and why — delivered as a prioritized, data-backed roadmap.

  2. 02Week 3–8

    Implementation

    Design and build the highest-impact fixes in priority order — homepage restructuring, product page redesign, checkout optimization, trust signal layering, offer restructuring. Weekly reporting throughout.

  3. 03Ongoing

    Optimization & Growth

    Once the foundation is strong: A/B testing, mobile refinement, average order value improvements, and repeat purchase funnels — where sustainable growth happens.

Engagement options

Packaged offerings for teams who want a defined scope. Most clients start with a 90-day sprint and move to an ongoing partnership.

Shopify Store Redesign

Full CRO Rebuild for Ecommerce Revenue Growth

From $1,000
10 day delivery
View on Upwork

90-Day DTC Revenue Sprint

CRO Audit, Strategy & Implementation

From $500
4 day delivery
View on Upwork

Ongoing CRO Partnership

Monthly Conversion Optimization & Testing

From $550
5 day delivery
View on Upwork

Shopify Mobile CRO

Mobile-First Optimization for DTC Ecommerce Stores

From $200
5 day delivery
View on Upwork

About

I work with mid-to-high-revenue Shopify brands ($200K–$1M+) on 90-day strategic CRO sprints. I audit the entire funnel, identify friction points, redesign the experience, and measure everything.

Most brands that come to me have traffic, good products, and paid ads working — but their store isn't capturing the potential. Customers add to cart, then leave. The problem isn't the product. It's the experience.

I'm particularly interested in fashion & apparel, beauty & wellness, supplements & CPG, accessories, and other premium DTC verticals — based in Osogbo, Nigeria.

Skills

Conversion Rate OptimizationShopifyShopify LiquidShopify PlusEcommerce Website DevelopmentLanding Page OptimizationCheckout OptimizationCart Abandonment RecoveryA/B TestingCustomer Journey MappingUX / UI DesignWeb DesignGoogle AnalyticsKlaviyo Email MarketingWordPress

Experience

  1. CRO Strategy Partner, DTC Brand Portfolio

    Jan 2026 – Present
    Convertix

    Strategic conversion optimization partner for 8+ premium DTC brands across fashion, beauty, wellness, and accessories. Average results: 42% revenue increase, 28% cart abandonment reduction, $50K–$300K+ incremental revenue per client.

  2. Shopify CRO Specialist & Conversion Rate Optimization

    Dec 2025 – Feb 2026
    Skynosoft Ltd.

    Diagnosis-first approach to Shopify store audits: store audits, competitive benchmarking, product page and checkout optimization, mobile redesign, and trust signal layering.

  3. DTC Revenue Optimization Consultant

    Oct 2025
    Prime Card

    Advisory role for high-growth DTC brands — store audits, competitive analysis, and user behavior research delivered as actionable roadmaps.

Education

University of Ibadan
Doctor of Pharmacy (PharmD)
2018–2023

Certifications

  • Conversion-focused Shopify Website Design + Buyer Psychology
    Coursera · January 2026
  • Google Analytics 4 Certification
    Google Skillshop · November 2025
  • Digital Marketing Pro
    American Marketing Association + Digital Marketing Institute · April 2022 – April 2024

Frequently asked questions

How fast can we start?

I'm currently available and typically respond within 0–4 hours. Most engagements start with a short discovery call to look at your store and traffic before any work begins.

What's actually included in a 90-day sprint?

Three phases: a discovery audit (weeks 1–2) that ends in a prioritized roadmap, implementation (weeks 3–8) where I build the highest-impact fixes directly in Shopify, and ongoing optimization from week 9 on — A/B testing, mobile refinement, AOV improvements.

Do you just hand me a report, or do you implement the fixes?

Full ownership from audit through implementation to measurement. I work directly in Shopify building the redesign myself — no handoff to a separate design or dev team.

What kind of stores do you work best with?

Mid-to-high revenue Shopify brands ($200K–$1M+) that already have paid traffic and a validated product, particularly in fashion, beauty & wellness, supplements & CPG, and accessories. If you're earlier than that, happy to have a quick conversation to see if it's still a fit.

What happens after the initial 90 days?

Some clients extend into ongoing optimization, others move to a monthly CRO retainer once the foundation is strong. Either way, we agree on next steps based on what the data shows by the end of the sprint.

Ready to turn that traffic into revenue?

The first conversation is free — an honest assessment of where your store is losing revenue and what's possible.